Market Insights

China Daily: WeChat now an integral part of daily life in China

Miaozhen Systems Announces its Focus on OMI and BIA

China’s leading omni measurement and business intelligence analytics solutions provider Miaozhen Systems, a part of Mininglamp Technology Group, has unveiled its rebranding. The change includes an expanded range of products and services, with a new positioning of omni measurement and business intelligence analytics, as well as an updated visual language.

Miaozhen Systems: 31.9% digital ad traffic was invalid in 2019

Leading marketing measurement and business intelligence solutions provider Miaozhen Systems has released China Digital Advertising Invalid Traffic Report in 2019 , and found that invalid traffic (IVT) accounted for31.9% of China’s total digital advertising traffic in 2019，up 1.7 pp from 30.2% in 2018.